The Brand Gap
Marty Neumeier
Tuned In
Craig Stull, Phil ...
The Discipline of Market Leaders
Michael Treacy, Fr...
The Hero and the Outlaw
Margaret Mark, Car...
The Brand Bubble
John Gerzema, Edwa...
A Fine Line
Hartmut Esslinger
Positioning
Al Ries, Jack Trou...
BRAND sense
Martin Lindstrom, ...
The The Luxury Strategy
Jean-Noel Kapferer...